Re-inventing the African Safari20/03/2019
Re-inventing the African Safari
This was the theme for the just concluded African Safari Tourism Summit that took place in Nakuru, Kenya.
The African Safari Tourism Experience (ASTE) is one of the three Unique Selling Points (USPs) for Kenya’s tourism and accounts for over 70 percent of Kenya’s foreign tourism arrivals.
Safari is synonymous with Kenya but over the years, other countries have jumped on the bandwagon to capitalise on the weaknesses and create their own competitive safari experience. It was then time to go back to the drawing board, re-strategize, re-focus and create action points for reinvigorating the African Safari Experiences. The starting point to get all the stakeholders together would be the summit. The two-day programme was carefully curated to bring in experienced speakers who offered fresh insights, innovative ways of changing the narrative and practical solutions to re-imaging the African Safari.
The brief toAS+A was short; provide the best keynotes in line with the conference objectives. We did. Bronwyn Williams, futurist and trend consultant at Flux Trends, Garth Hovell, owner of Private Guide Worldwide and a specialist travel guide and Michael Culhane, CEO and co-Founder, TripX.
Their sessions were enlightening, interactive, engaging and most of all challenged the stakeholders to think outside the box. Go against the grain. Find your niche and thrive.
One important takeaway from the summit that works in just any industry is that in an increasingly competitive and cluttered environment, the selling point is to provide the traveler/customer with a magical experience that surpasses their expectation and keeps them coming back for more.Read more Read less