Nelson AsekaHead of Strategy
Nelson Aseka is a passionate, accomplished marketing and commercial professional, a certified and verifiable growth hacker, with an invaluable and rich combination of strong Information Technology, Economics, Entrepreneurial skills, and background. Currently, he is the Head of Strategy at African Speakers + Artists Ltd.
He has gained a global stellar reputation of building global spirit brands over the years in Sub-Saharan Africa through impactful and innovative commercial and marketing strategies, which for instance saw him introduce and grow Jameson Whiskey in East Africa from Zero to the highest-selling whiskey in 7 months (2012/13), propelled Chivas Regal to be the most viral whiskey brand in Nigeria in 2013 amongst others.
Nelson specific skillsets encompass strategic planning, brand advocacy/Influencer Marketing, trade marketing, qualitative &quantitative research, digital marketing, interactive marketing, creative development, media planning & buying, database /direct-marketing, route to market and route to consumer management, public relations, sales promotions and visual merchandising, with the ability to provide highly creative, innovative, enthusiastic and forward-thinking leadership. Focused on achieving continuous, improved business performance.
Nelson holds a Bachelor’s degree in Management of Information Systems from Kenya School of Professional Studies.Read more Read less