‘I Am Lady Askari’ Launch08/09/2020
Non-traditional; Innovative; For women. The simple brief given by international security service provider Lady Askari in regard to the concept idea for their official launch in Kenya. Budget preparation and management, program schedule and management, decor and set up, entertainment, hospitality and partnerships coordination were part of the event planning aspects AS+A was fully tasked with.
With the target audience being primarily women in senior management, the ambiance was sophisticated and a world away from the traditional corporate style launches. The all-female band kept the mood light and the guests on their feet.
We also brought to life and showcased their ‘I Am Lady Askari’ Campaign, highlighting various women throughout history that were a defender or protector. By seamlessly incorporating the images of the selected women all around the event venue, we were able to personify the client’s brand and create a path for them to introduce their own Lady Askaris’.
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