Head of Artists – Azza Satti19/01/2016
Meet AS+A’s new Head of Artists, Azza Satti. Below, a quick Q&A to get to know her better.
How would you describe yourself in three words?
What is special & exciting about Africa at this moment in time?
People are coming up with fresh ideas and implementing them in ways that no one thought possible. The arts and culture field is now becoming a respected industry that’s getting the attention of governments, investors and consumers. People want to be part of this creative renaissance. AS+A is part of this exciting growth and I’m very happy to be involved with the artists and talents who are contributing to this change.
What drew you to AS+A/Why did you want to work at AS+A?
George’s espresso machine is definitely number one. Really though, I was drawn to being part of an exceptional team that’s in tune with what’s happening from politics to art, and working with talented speakers and artists that want to change the status quo.
What did you do before & how does it relate to your work at AS+A?
I was a producer and educator in art, film and theater in New York. I worked very closely with various artists; managing projects and producing exhibitions, plays and documentaries. I worked for Japan Society, the Rashid Diab Art Center and Opening Act Theater, all experiences that taught me a lot about different creative mediums of expression. What I enjoy the most about working with artists is executing their vision and connecting them to different audiences and brands.
What does the future of African Talent look like to you/what do you think the African talent landscape will look like in the next 5 years?
We work in a field that’s constantly changing and shifting, we need to build but also be innovative in our approach to create a sustainable market. I also see a change in the way people visit Africa and what they consume, we will slowly have an increase of visitors coming to see the artistic and creative talent, not just the general tourist attractions.Read more Read less