Conference Tourism boom in Africa22/02/2019
The multi-billion Conference Tourism boom in Africa
Africa has caught the world’s eye and focus has shifted on it being a hot spot for investment especially in the hospitality sector. Just this year alone, over $1 billion dollars has been spent by various franchises to put up state-of-the-art hotels with a bias towards conference tourism.
Hyatt Regency – Addis Ababa was unveiled earlier this year, the first of its brand in Ethiopia. The Radisson Hotel Group during the Africa Hotel Investment Forum held in Nairobi a few months ago, announced its 2019 plans to put up eight new hotels including three hotels in Nigeria, one in Ivory Coast, Tunis, Niger, Morocco and Guinea, a move that will significantly add 1,300 rooms to the bed capacities in Africa.
Just recently, Marriott International announced three new deal signings set to add an additional 300 rooms to its portfolio by 2023 namely the St. Regis Marrakech Resort, Morocco, the Residence Inn by Marriott Accra Kotoka Airport and Four Points by Sheraton Monrovia, Liberia.
It is no coincidence though that all these hotels are popping up in Africa. Conference tourism is one of the industry’s lead revenue generator in the world.
The Meetings, Incentives, Conferences and Exhibitions (MICE) sector has grown steadily that now hotels are aggressively marketing, improving infrastructure and perfecting their hospitality services just to get a slice of the multi-billion industry. This has opened up new ways to attract business tourists and international bodies.
Kenya, Rwanda and South Africa have become dominant forces in this sector and have found innovating ways of delegate engagement, conference presentations, and use of social media and apps that have all shifted focus from the traditional lecture-style of conferencing to one that is more engaging, creative and interactive.Read more Read less