Bronwyn WilliamsTrend Translator & Future Finance Specialist, Flux Trends
Moderators and MC's, FinTech, Business,
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Bronwyn Williams is a Trend Translator and Future Finance Specialist for Flux Trends. Bronwyn has over a decade’s experience in marketing management and trend research, working predominantly with brands in the financial and B2B industries.
Her personal interest is the future of finance, but since financial services are intertwined with disruption, in whatever industry, her grasp on Trends as Business Strategy – is both comprehensive and assured.
Since 2011, Bronwyn has collaborated with Flux Trends, on a number of projects, lending her research and writing skills to the Flux trend reports and presentations, including The Fragmented Future of Finance, Virtual Money, So You Want to Hire a Millennial?, Digital Burnout, From Bricks to Clicks and Gen Z: the Real Game Changing Generation; in addition to ghost-writing Dion Chang’s The New Urban Tribes of South Africa book, published by Pan MacMillan.
Prior to this, Bronwyn worked as the Publisher of the South African office of the Agora Group, one of the world’s largest independent financial publishing houses. She managed the largest circulation of South African financial newsletters and worked closely with a network of local and international financial thought leaders, giving her access to a wealth of ‘insider’ insights on how the world of financial services really works.
- The missing middle and the new travel value chain – how travel industry players need to redefine their value offer for the new consumer to remain relevant.
- The new “economies” shaping the future of travel, namely: the sharing economy, the gig economy and the on demand economy.
- The luxury of less: The carbon-neutral consumer and the future of sustainable travel.
- Privacy as the new symbol luxury – discrete travel trends.
- Technology and travel – a high level overview on how the “Big Five” technologie will impact the travel industry (Virtual & Augmented Reality; Artifical Intelligence; Blockchain; The Internet of Things and Big Data.)
- From big data to small data – how to balance the efficiencies of automation and technology with the personal, human touch.
- Seamless point to point travel – how new technologies can make travel painless for consumers and service providers alike, reducing costs and frictions
- Connecting with generations A to Z (what the respective generational cohorts – from Baby Boomers right through to Geberation Alpha) want from travel and how to communicate with them in their own voice)
- Changing tastes – food and beverage trends from dry drinking to free from and faux foods.
- The evolution of personalised, bespoke, boutique travel trends for the curated consumer.
- Travel, retail and design – blurring of boundaries in the lifestyle industry.
- Inter-African travel trends by Africa for Africa: why the African travel industry needs to start thinking “in Africa” rather than “out of Africa” for thief future target market.