Top 30 Innovative Africans11/09/2015
Bethlehem Tilahun Alemu named: One of Top 30 Innovative Africans by Quartz Magazine:
Bethlehem Tilahun Alemu, named one of Top 30 Innovative Africans, started soleRebels in her country Ethiopia back in 2005. The shoe company, which works with local artisans, is now a global brand with exports to over 30 countries. A huge part of the attraction is that soleRebels uses old rubber from truck tires to make its shoes giving it a unique eco-friendly twist on fashion.
“We selected shoes because we saw that footwear was an excellent platform to begin to share many of the indigenous eco-sensible craft heritages and artisan talents that we have here in Ethiopia with the world!” Alemu also created The Republic of Leather, which produces bespoke goods.
Alemu is re-imagining style in Africa. But more importantly, she’s having an impact on the local economy by channeling the talents of artisans into job opportunities.
Follow Alemu @BethlehemAlemu on Twitter